The PPC Strategy Playbook

A custom, done-for-you campaign strategy you can execute yourself — or hand off to your team with confidence.

$1,750 one-time

Get Your Playbook

Sound familiar?

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You're running ads but aren't sure if they're set up right

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You've been burned by an agency and want to bring things in-house

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You're not ready for an ongoing retainer but need expert guidance

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Your tracking is a mess and you're not sure what's actually working

What's Included

✓ Full Campaign Audit

Deep dive into your current setup — what's working, what's not, and what's costing you money. Starting fresh? We'll do a competitive and market analysis instead.

✓ Custom Campaign Strategy

Recommended campaign structure, targeting strategy (keywords, audiences, geos), budget allocation, and bidding approach tailored to your business.

✓ 90-Day Action Roadmap

A prioritized, step-by-step plan so you know exactly what to do — and in what order. No guessing, no overwhelm.

✓ GA4 + Conversion Tracking Setup

We'll configure your conversion tracking in Google Analytics, Google Tag Manager, and your ad platforms so you're measuring what matters.

✓ Loom Video Walkthrough

A personalized video walking you through the entire playbook — audit findings, strategy rationale, and how to execute. Rewatch anytime.

✓ 30-Minute Follow-Up Call

After you've reviewed everything, we'll hop on a call to answer questions, clarify next steps, and make sure you're set up for success.

Who This Is For

In-House Marketers

You're handling ads internally but want expert eyes on strategy and structure. Get a pro-level game plan your team can run with.

DIY Business Owners

You'd rather manage things yourself than pay an ongoing retainer. We'll give you the roadmap — you drive.

Agency-Burned Businesses

You've been let down before and want to understand what "good" looks like. Get clarity before committing to another partner.

How It Works

1

Kickoff Call

We'll learn about your business, goals, and current setup. You'll share account access and any relevant context.

2

Audit & Strategy Development

We dig into your accounts, analyze what's happening, and build your custom strategy and roadmap.

3

Tracking Setup

We configure GA4, GTM, and platform conversion tracking so you're measuring the right things from day one.

4

Playbook Delivery + Loom Walkthrough

You receive your full playbook with a personalized video walking you through everything.

5

Follow-Up Call

We answer your questions, clarify anything, and make sure you're ready to execute.

Questions

What if I don't have any campaigns running yet?

No problem. Instead of an audit, we'll do competitive research and market analysis to inform your strategy. You'll get a launch-ready plan.

Which platforms do you cover?

Google Ads, Meta (Facebook/Instagram), Microsoft Ads, LinkedIn, YouTube, and more. The playbook will focus on whichever platforms make sense for your business.

How long does it take?

Typically 7-10 business days from kickoff to delivery, depending on complexity and access.

What if I want you to just run the campaigns instead?

We offer full management services too. If you go through the Playbook and decide you'd rather hand things off, we'd be happy to transition to ongoing management — and we'll apply a $500 credit toward your first month as a thank-you for starting with us.

What if I have more questions after the follow-up call?

We offer consulting at $165/hr for additional support, or you can upgrade to ongoing management if you want us to take the wheel.

Can you build the campaigns for me instead of just the strategy?

Yes — we offer implementation as an add-on. After delivering your Playbook, we can build out the campaigns for you at an additional cost based on scope. Just ask and we'll quote it.

Ready to get clarity on your paid media?

Stop guessing. Get a strategy built for your business — and the confidence to execute it.

Get Your Playbook — $1,750