Why Microsoft Ads?

• Less Competition: Lower CPCs than Google for many industries
• Quality Audience: Skews older, higher income, more desktop users
• B2B Strength: LinkedIn profile targeting for professional audiences
• Easy Import: Import Google Ads campaigns directly

Campaign Types

• Search Campaigns
• Shopping Campaigns
• Audience Campaigns (native display)
• Dynamic Search Ads

Microsoft Ads reaches about 36% of the US desktop search market. For many advertisers, it delivers 20-30% lower CPAs than Google Ads while accessing an audience that often converts at higher rates.