What is CTV Advertising?
Connected TV (CTV) refers to any television connected to the internet—smart TVs, streaming devices (Roku, Fire TV, Apple TV), and gaming consoles. CTV advertising lets you run video ads on streaming platforms like Hulu, Peacock, Pluto TV, and thousands of other apps. You can even reach users streaming live TV on premium networks, even watching live sports.
Unlike traditional TV buying, CTV offers digital-style targeting, measurement, and optimization. You can reach specific audiences based on demographics, interests, geography, and even first-party data—all while your ads play on the big screen.
Platforms We Work With
Vibe
Self-serve CTV platform with access to premium inventory. Great for testing and scaling streaming campaigns.
StackAdapt
Programmatic DSP with CTV, display, native, and audio capabilities. Advanced targeting and attribution.
Choozle
Self-serve DSP with access to The Trade Desk's network, great for large-scale CTV campaigns with premium inventory access.
Benefits of CTV Advertising
- Reach Cord-Cutters: 88% of US households have a connected TV device
- Precision Targeting: Go beyond age and gender to interests, behaviors, and intent
- Non-Skippable Formats: High completion rates (typically 95%+)
- Measurable Results: Track reach, frequency, completions, and conversions
- Lower Barriers: No massive minimums like traditional TV buys