Why Tracking Matters

Without proper conversion tracking, you're flying blind. Ad platforms need accurate data to optimize campaigns, and you need accurate data to make informed decisions. We ensure your tracking setup captures the full picture.

What We Set Up

Google Analytics 4 (GA4)

The latest version of Google Analytics built for cross-platform measurement. We configure:

• Enhanced measurement events
• Custom events for key actions
• Conversion tracking
• E-commerce tracking (for online stores)
• Audience building for remarketing

Google Tag Manager (GTM)

A tag management system that makes it easy to deploy and update tracking without touching your site's code. We use GTM to deploy:

• Google Analytics tags
• Google Ads conversion tracking
• Meta Pixel
• LinkedIn Insight Tag
• TikTok Pixel
• Any other platform pixels

Conversions API (CAPI)

Server-side tracking that sends conversion data directly from your server to ad platforms. This is increasingly important as browser-based tracking faces limitations from privacy changes.

• Meta Conversions API: Server-side Facebook/Instagram tracking
• Google Ads Enhanced Conversions: First-party data matching
• TikTok Events API: Server-side TikTok tracking

Why Server-Side Tracking?

• Captures conversions missed by browser pixels
• Improves match rates for better optimization
• More reliable data for reporting
• Future-proofed against further privacy changes

Tracking setup is included with all managed campaign services. For standalone tracking projects, contact us for a quote.